Stock pages were aimed to provide detailed information about any company to users. The overview page aims to give snippets of all the other pages and some meta information that helps the user get a overall picture of the stock in focus.
At the time we started working on the product, there were many tools available in the market that enabled users to view stock details and let them transact in stocks, but in a disjointed and archaic fashion. These tools were primarily geared towards seasoned investors and were significantly low in usability standards.
According to Morgan Stanley’s research:
Taking this as an opportunity, we wanted to build a system that combined all these functionalities under the same umbrella while also making it usable, even for investors that are brand new to the field.
After speaking to lot of users (some of them were experienced while some were complete beginners), few data points were collected:
📊 Data POV:
1️⃣ Basic data points which doesn't require research from their end to make a decision
2️⃣ Detailed financial reports
3️⃣ Latest news about company
🖥 Platform POV:
1️⃣ Quickly accessible information
2️⃣ Consumable data